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The essentials of ecommerce software

In an online world where we buy so much at the click of a mouse, ecommerce software acts as the engine room of internet outlets. It makes online stores easily manageable for administrators, giving them a system through which to keep a close eye on stock, receive and fulfil orders, place products and even calculate their finances.


Ecommerce software users can benefit from a simple, dashboard style interface which allows for a firm grip on the operation of an online outlet, overseeing all the different elements required from one platform. While being easy to use, there are many different functions of ecommerce software that are, in fact, complex in their nature.

What does ecommerce software do?

Ecommerce is designed to give online store administrators an integrated platform for almost everything that they need. There are many integrations and plug ins which allow duties from accounting to social media marketing to be dealt with under one roof.

Ecommerce software types

Ecommerce software can be split into two main types. Which type of software most benefits an organisation the most is likely to come down to the organisation's identity, size, and the way it chooses to handle its operations. There is not right or wrong type, but the two ecommerce software forms detailed below are recognised as having different advantages and disadvantages.

On premises ecommerce software

This type of ecommerce software is fundamentally managed on a physical site by an IT team or developers. It is their responsibility to make updates when necessary, address problems which arise and manage the software on a daily basis.

On premises ecommerce software might appeal more to merchants who operate on a large scale, due to the added flexibility and potential for customisation that this type provides, as well as the opportunity to manage security elements at close quarters.

SaaS ecommerce software

Software as a Service (SaaS) solutions have become more prominent with the rise of Cloud computer technology, and offer hosted, managed ecommerce solutions on tap. They typically provide a hassle free package, with updates, patches and so on being run off site by the software provider.

Features can be used according to an online retailer's specific requirements, offering valued flexibility, and, in general, SaaS ecommerce software packages can be more budget friendly than on premises software.

Benefits


1.Shipping automation

Operators are able to automate everything from tax calculation to label printing and sending personalised customer communications, according to each customer's location.

2.Customer management

In built customer relationship management (CRM) functions let you check order statuses, make changes to orders and much more, all integrated with email.

3.Marketing made easy

Online outlets benefit from SEO automation which allows them to rank higher in search engines, increasing their hits and driving traffic to their site.

4.Product management

Sifting through your inventory and viewing all the information you need to is made much simpler by many ecommerce software packages. From the basics to detailed technical specifications which need to be referenced, they can all be contained on an ecommerce software platform.

5.Improve user experience

It isn't just the back end of an online outlet which can benefit from ecommerce software. User experience can be greatly enhanced, with slick search functions leading customers to the products they want in double quick time and analytics insights allowing the customer journey to be personalised.

6.Hand in hand with the high street

While initially there was a perception that online stores could only harm the business of physical shops, there is now an understanding that the two can work for each other: an online store operated with ecommerce software offers customers convenience and boosts the online brand of a retailer while a physical bricks and mortar presence on the high street offers an in store experience for customers to get up close and personal with products.