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Why you should use an applicant tracking system

Why you should use an applicant tracking system

Applicant tracking systems fit in perfectly with today's digital business world, giving you ways to run a recruitment campaign on one centralised platform, as well as features which are aimed at the latest practices, such as social media integration. While applicant tracking systems were once seen as the preserve of large organisations, they are now coming into the reckoning for SMEs who don't have dedicated human resources departments or the means to appoint specialist recruiters. In this blog, we will look at some of the advantages of using applicant tracking systems.

1. A wider applicant pool

In business as in life, the more options you give yourself, the better your eventual choice can be. Applicant tracking systems can allow you to up your level of applicant engagement by reaching out to more applicants than previously using a wide range of solutions. It acts as a 'one-stop shop' for your digital recruitment activity, and once you have compiled a candidate list, you will be able to filter down to the individuals most suited to your vacancies.

2. Time and money saver

Like any new tool, an applicant tracking system takes some time to get to grips with, but once you are up and running, a lot of time can be saved thanks to it. Social sharing can be done automatically, and you will be able to manage email templates so that you can quickly refer to the type of email you will need for each set of communications. An applicant tracking system can also help you filter out all those candidates whose resumes reveal they are unqualified for the job. When it comes to financial savings, applicant tracking systems can offer a healthy return on your investment. That's because by the time you've paid for agency fees and job ad space, a campaign which you outsource can end up costing a lot more.

3. Increased productivity

Not only do you stand to save time and money with an applicant tracking system - especially as a small business - but you can also up your level of productivity. The ability to streamline tasks means that a lot more can be done in a shorter space of time, allowing you to cover more ground in a recruitment push, while not compromising your day-to-day responsibilities.

4. Optimising the applicant journey

A study by CareerBuilder found that as many as 40 percent of job applicants abandon their digital application before completing it. This underlines the importance of the applicant tracking system, which can fine-tune your communications with applicants to ensure that you end up with less incomplete applications and more suitable candidates. You will also typically have the option of optimising digital recruitment drives for mobile, making it straightforward to apply for roles on tablet or mobile.

5. Security

When handling personal information, it is always important to ensure it doesn't fall into the wrong hands. With the added security which an applicant tracking system can provide you with, you ensure your recruitment practices adhere to the highest standards, enjoying an extra layer of protection which can help to keep data safe.

6. Customer support

Depending on your supplier, an applicant tracking system can come with customer support which ensures you always have a backup to answer any questions or queries you may have. You also have the advantage of expert advice which can help you get the most out of a platform, tweaking your campaigns in accordance with your overall recruitment objectives. This can negate the need to call in extra IT help, as you have a free consultancy to call on as part of your package.

So there you have it - plenty of reasons why using an applicant tracking system can make sense for organisations in numerous sectors. Remember, the way in which you use your applicant tracking system can be pivotal to how well you exploit the tools at your disposal. Ensure you purchase a system which covers the requirements of your recruitment strategy and then devote some time to learning its nuances with the help of your supplier.